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Beyond Design, Making a Difference in Pancreatic Cancer

In this first issue of In The Mix: My Transformative Journey with PCCF

When I first connected with the Pancreatic Cancer Cure Foundation (PCCF), a conversation with Tony Cygan, their VP, opened my eyes to the organization’s history and the poignant tale behind Amy’s Ride/Run/Walk (which you should read about here). Back then, the task at hand was a simple website revamp for amysriderunwalk.com. Little did I know, that chat would mark the beginning of a journey beyond web design.

In our initial discussion, Tony asked if I was interested. My response revealed a longing: “It would be really nice to work on something that mattered. I don’t often get opportunities to work on things that make a difference.”

The Heart of Mixie Media’s Mission

I didn’t realize it then, but that has become such an integral part of what drives me and my mission behind Mixie Media. I’ve come to realize that it fulfills me most to help those who help others.

PCCF’s Commitment Beyond Support

PCCF’s mission goes beyond supporting pancreatic cancer research and patient programs; it embodies a commitment to responsible fund stewardship. PCCF distinguishes itself by its meticulous efforts to ensure funds are wisely utilized. This commitment extends to attending lab updates from the fund beneficiaries, allowing a firsthand account of how the funds contribute to impactful research.

Representing PCCF fills me with pride. Facilitating their efforts to secure critical funding for pancreatic cancer research isn’t just a job; it’s a mission to reshape the future of pancreatic cancer into a manageable, survivable, and treatable battle for all patients. Recently, accompanying Tony and Jane on visits to hospitals benefiting from PCCF’s support—The Sidney Kimmel Cancer Center at Jefferson Health and The Marvin and Concetta Greenberg Pancreatic Cancer Institute at Fox Chase Cancer Center—was nothing short of remarkable and inspiring. The research being conducted is nearly incomprehensible in its potential to change lives.

During our visit to Fox Chase, Tony expressed our collective sentiment,

“We’re just in awe of what you folks do and what you’re doing. You’re all part of changing the world a little bit in your way, in a big way. You’re a part of changing the world, and I don’t know if we even have the words to talk about what you folks are doing. It’s a very big deal. Thank you for that.”

Mixie Media’s Testimony to Collective Effort

Mixie Media, through its collaboration with PCCF, stands as a testament to the power of collective effort, where each small contribution plays a part in a much larger narrative of positive change. Our commitment is not just to create visually appealing websites or engaging marketing materials; it’s about being an integral part of initiatives that redefine what is possible and meaningful.

Beyond a Media Company

Together, we’re not just a media company; we’re catalysts for change, partners in progress, and champions of a brighter future.


Exploring Impactful Hospital Showcases

Check out the content I’ve crafted for Jefferson Health and Fox Chase, featuring photography and video.

PCCF’s Visit to Jefferson Health: A Glimpse into the Future of Pancreatic Cancer Research

[Fox Chase Link]

 

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The Power of Asking: My Experience Leaving a Google Review

I recently visited my regular nail salon, only to discover that it had been bought by a new establishment with a different name. As I approached the counter to pay, the gentleman behind it asked if I had been attended to by my nail tech before and how I liked her. I replied that I hadn’t had her before, but she did an excellent job.

To my surprise, the man politely asked if I would leave a Google review for the salon. Feeling cheerful and satisfied with my experience, I gladly agreed. He promptly sent me the review link, standing by my side as I wrote it. I even took a photo of my beautifully manicured nails and added it to the review. Throughout the process, his humility and kindness shone through, which further reinforced my willingness to help.

As someone with a background in marketing, I understand the value of customer reviews and the courage it takes to ask for them. While some may find such a request intrusive or bothersome, I genuinely admired his determination to show up and be persistent. I thought to myself, “Good for you for taking the initiative!”

Currently, the salon boasts an impressive average rating of 4.6 on Google, based on 295 reviews. It’s clear that their efforts to engage customers in leaving reviews have paid off.

Reflecting on this experience, I’ve come to appreciate the importance of simply asking for what you want. As a marketer, I understand that it isn’t always easy or comfortable to make these requests, but the rewards can be significant. The salon’s success story stands as a testament to the power of reaching out to customers and encouraging them to share their positive experiences.

In conclusion, there is truly nothing to lose in asking your customers to leave a great review on Google. Sometimes, all it takes is a simple request. So, if you’ve been providing exceptional service, don’t hesitate to ask your satisfied customers for their feedback. You might be pleasantly surprised by the results!

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Turning Your Passion into Reality: A Step-by-Step Guide

Turning Your Passion into Reality: A Step-by-Step Guide

You’ve finally decided that you want to take your passion and make it a reality

In this blog post, we will explore the essential steps to turn your passion into a thriving reality. Whether you’re an artist, entrepreneur, or professional in any field, following these five foundational elements will help you build a solid foundation for success. Let’s dive in!

  1. Learn your ‘why’
  2. Create a website
  3. Imagery matters
  4. Google Business Profile
  5. Build a community

1. Learn your ‘why’

Before embarking on your journey, take some time to reflect on why you want to share your passion with others. It’s not just about making money; there’s a deeper driving force behind it. By understanding what you love about your passion and why you want to share it, you can effectively communicate your purpose to others.

2. Create a website

Once you’ve identified your ‘why,’ it’s time to create a website that showcases your passion. Invest in a clean, well-designed, and functional website that aligns with your brand. If possible, consider hiring a professional to ensure a polished online presence. However, if you’re starting on your own, there are numerous best practices available to guide you.

3. Imagery matters

Enhance the visual appeal of your website with great photos. While good photos are better than none, investing in high-quality images will elevate the overall look and feel of your website, strengthening your brand identity. You don’t necessarily need to hire a photographer; there are simple techniques to improve your own cellphone photos.

4. Google Business Profile

Having a website and captivating visuals is pointless if no one visits it. One of the first steps to promoting your website is optimizing your Google Business Profile. Encourage past clients, friends, and family to leave reviews and upload photos, boosting your online presence and credibility.

5. Build a community

To attract more visitors to your website, it’s crucial to build a following on various platforms where your target audience resides. Identify the social media platforms where your audience is most active and provide them with valuable content related to your passion. Make helping others your priority and offer value in every interaction.

Conclusion

By following these five foundational elements, you can set yourself up for success in turning your passion into a thriving reality. While selling your product or service will require additional strategies, implementing these steps will create a noticeable impact and help you build a strong foundation. If you need assistance at any stage of the process, Mixie Media is here to help you. Contact us at 484-891-1289 or info@mixiemedia.com to discuss how we can support you in realizing your dreams.

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Building Your Web Presence

Many of our clients arrive at us who have either a very outdated website that is no longer being maintained, or they have no website at all. They have said, “I can’t believe I run my own business and I don’t even have a website!” Certainly, in today’s digital climate, you need to have some kind of website to establish yourself as a professional. The good news is that it doesn’t have to be overly complex. We can take your existing content from your outdated website and create a new fresh look for you that will inspire confidence in your customers and help you stand out from your competitors. We focus on mobile-friendly themes and optimize your website content to bring you more traffic and higher rankings.

Ready to get started? Drop us a line in our contact form to start a discussion.

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