The best and easiest ways to get your business seen.
- Actually have a website. Duh, Zac! We know in order to optimize our website, we have to have a website! There are some specific instances where not having a website is fine. It typically is a very small percentage of businesses that don’t need one though. According to an article from 2020, over 92% of small businesses didn’t have a website! 22% felt that they lacked the technical skills which kept them from even starting. We know, as you do, the best way to have an outcome in business and in life, is to just start. That’s what we are here for. We can get your business site set up in as little as two weeks! If you are tech-savvy and hands-on there are great options on the market now that put control directly in your hands. We can help guide you through setting up one of these sites too.
- Https!!
- Taking advantage of freebies. Many search engines (the SE from SEO) offer free listings for businesses. Most of the time, it only takes a bit of information to verify that you are the actual owner of the business, and then Viola!, your company is listed on google maps right next to Applebees! A great example is when you add your business to Google, they typically give you $200 in “free” advertising. This suggestion can be a bit tricky, and there are some best practices that are recommended. It’s a great start to get your info out there, but we do recommend talking to someone with experience and success setting this up.
- Have a contact form on your site. Make it easy for your customers to contact you. They can’t spend their money if they can’t get ahold of you. There are plenty of email management systems out there today that help automate this process too. A lot of them offer free or inexpensive plans that can help you organize and update your email list. Your email list is invaluable. Make sure to keep your data clean and always collect more information than you think necessary. You may not need to know Suzy’s birthday now, but maybe in 3 years when she’s your biggest customer, you would want to send her a huge birthday basket! It’s a lot easier and more cost-effective to filter through information that you already have than to acquire new.
- This one is for you Jess.
5.5 Ok we will give you one more that really drives me nuts. Update your flipping copyright on your site. If your website still shows a copyright of last year, your web designer didn’t do their job correctly. There is code to automatically update the copyright to the correct year. Maybe they didn’t know, but what else didn’t they know? This is a small thing, but when I see large websites like Girl Scouts still having a 2021 copyright, I can’t help but question, what else have they missed? Are they on top of security? How do they handle transactions? Are they PCI compliant?